For influencer talent managers

Every brand deal in your inbox.
Read, organized, tracked.

Connect Gmail. InfluentialOS reads your brand emails and turns them into paid, gifted and affiliate deals, with every payment tracked and every contact and company attached. Nothing to type in.

Live now. Set up in an afternoon. Your first deals appear before you finish your coffee.

Inbox · Deal
Chloe Marsh · chloe@praxuspr.com
9:42 AM
Aritzo × Ben — Women's Spring Campaign
Hi Sarah, hope you're well! I'm reaching out from Praxus PR on behalf of Aritzo about a paid collaboration with Ben Azalar for their upcoming Women's Spring Campaign. The proposed scope is 3 Instagram feed posts with a budget of $45,000 USD, payment terms net-60. Aritzo would retain whitelisting rights for 90 days post-publication. First draft due March 28. Happy to share next steps!
Reading
Conversation overviewDeal created
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The deal lives in the email.So that's where the system starts. No need for manual entry.
Three kinds of deals, not one.Paid, gifted and affiliate each get their own workflow, because they are different work.
Built by a talent manager.After years of running a roster on email, spreadsheets and memory.
How it works

Connect your inbox. The rest fills itself in.

Four steps, one afternoon. From then on, every brand email that lands in your inbox becomes a record without you touching it.

01

Sign in with Google

Connect the Gmail account your brand deals come through.

02

Add your creators

Name, handles, currency. InfluentialOS will identify their deals from here.

03

It reads the backlog

Every deal thread active in the last 30 days is read end to end, so nothing in progress gets missed.

04

Deals appear

Open the Deals tab and your paid, gifted and affiliate work is already there with contacts and companies attached.

Deals

Paid, gifted and affiliate. Each tracked the way it actually works.

A gifting isn't a paid deal and an affiliate program isn't a one-off. InfluentialOS keeps them separate, with the fields and stages that matter for each.

Paid collaborations

Brand, agency, creator, deal value, payment terms, deadline. Every stage from negotiating to paid, plus an AI summary of the thread.

Paid 15 deals+ New
Aritzo × Ben
BenNegotiating
$45,000Net-60Inbound
Mejuro × Emma
EmmaConfirmed
$28,000Net-30Outbound
Skipp × Alix
AlixDelivered
$8,200On deliveryInbound
Gifted

Gifting opportunities

What's being sent, whether a post is required, and what it's worth. A package timeline from picking items to posted, so giftings stop living in your head.

Gifted 8 giftings+ New
Knixwear × Emma
EmmaPicking items
$340Post requiredInbound
Rootz × Sophia
SophiaShipped
$620No post requiredOutbound
Sephorra × Ben
BenPosted
$180Posted Apr 2Inbound
Affiliate

Partner programs

Ongoing programs and codes, kept apart from one-off deals. Which creator is in which program, whether it's active, and the contact who runs it.

Partner programs 9 programs+ New
Sephorra Circle × Alix
AlixActive
12%Code ALIX15Outbound
Rootz Rewards × Emma
EmmaActive
10%Code EMMA10Inbound
Mejuro Partners × Sophia
SophiaPaused
15%Code SOPHIA15Inbound
Payments

Know what's owed, to whom, in which currency, and when it's late.

Each paid deal carries its own financials. You see the creator's cut and your cut side by side, in the currency you chose, and the deal flags itself when a payment goes past terms.

  • Your currency, their currency. Pick a home currency for your totals. Each creator's deals also show in the creator's own currency.
  • Manager cut and creator payout, shown on every deal.
  • Overdue flagging against the payment terms in the thread, so chasing stops being a weekly ritual.
  • Invoices attached to the deal, not lost in a Drive folder.
Aritzo × Ben In progress InboundCADUSD
OverviewDeliverablesTasksPeopleFinancialsMeetings
CA$61,650$45,000 USD
CA$49,32080%
CA$12,33020%
Net-60from invoice
Mar 30due May 29
Overdue · 6 daysFollow up with Praxus PR
Invoice to brand · INV-0231.pdf · uploaded Mar 30
Network

Every brand, agency and contact, with the history attached.

InfluentialOS knows the difference between the brand, the agency emailing on its behalf, and your side of the table. Every person and company that appears in a deal thread gets a record, built up from the deals themselves.

  • Creators. Your roster, each with their own deals, currency and inbox filter.
  • Contacts. The people you collaborate with, the company they belong to, and what they've sent you.
  • Companies. Brand or agency, inbound or outbound, total deals and lifetime value. Your own data for the next negotiation.
InfluentialOS
Inbox
Deals
Paid
Gifted
Affiliate
Network
Creators
Contacts
Companies
Praxus PR Active Inbound PR agencyEdit
praxuspr.com
PR agency represents Aritzo, Mejuro
7Total deals
$131kTotal value
2Active deals
Contacts at Praxus PR
CM
Chloe MarshPartnerships lead · 5 deals
Active
DR
Dev RamanAccounts payable · pays on time
Billing
Inbox

An inbox that already knows which emails are deals.

Your mail, sorted into Deal, Personal and Spam, with each deal email labelled paid, gifted, affiliate or event and filterable by creator. Reply, forward and mark unread without leaving the deal.

  • Deliverables pulled from the thread, so the deal shows what was actually agreed.
  • Tasks on every deal, for the follow-ups you decide to make.
  • A summary of every conversation, so "what's happening with this deal?" takes one glance to answer.
Mail 16DealPersonalSpam
Chloe Marsh 9:42 AM
Aritzo × Ben — Women's Spring Campaign
PaidBen
Priya at Knixwear Yesterday
Spring edit gifting for Emma
GiftedEmma
Rootz Rewards Mon
April affiliate promo starts Monday
AffiliateEmma
Lucy Rodin Mon
Coffee conversation on group trips
Event
Praxus PR, on behalf of Aritzo, is proposing a paid collaboration with Ben: three Instagram feed posts, $45,000 USD, net-60, 90-day whitelisting. First draft due March 28.
The alternatives

Why not a generic CRM?

Because none of them know what a whitelisting clause is. Generic tools can be bent into shape. They break in exactly the places where your money lives.

Excel / Sheets

Tracks what you type into it

The industry default, and its biggest source of missed details. A spreadsheet can't read your inbox, chase a deadline or tell a brand from the agency representing it.

Notion / Airtable

Flexible, with a second job attached

You design the database, wire the automations and keep them running. The moment you stop, email becomes manual again.

HubSpot / Pipedrive

Built for sales teams

Contacts and pipelines, but no idea that a creator, a manager, a brand and a PR agency are four different parties in one deal.

InfluentialOS starts from one fact: in this industry, the deal lives in the email. So that's where the system starts.

Coming next

What we're building now.

The product above is live and in use today. This is what's next.

Contract reading

InfluentialOS reads the contract, compares it to the email thread and flags any term that doesn't match.

Calendar and events

Due dates, payments, events and meetings on one calendar, pulled from your deals.

Bookkeeping

Payment tabs that make tax season a report you run, not a weekend you lose.

More inboxes

Outlook and other providers alongside Gmail.

Customers hear about each of these first, and shape them.

Lyndsay Wyndham, founder of InfluentialOS

I managed creators for years, and I tried everything: HubSpot, Excel, Notion, Airtable. None of it understood this industry. No CRM knew the difference between a brand, the agency emailing on its behalf, and my team representing the creator. None of them understood gifting, whitelisting or usage rights.

I wanted one system that kept everything organized without me typing it in, and could tell me what was actually happening in my business. Nothing did that. So I built it.

If you manage creators, I'd like to show you.

Lyndsay WyndhamFounder, InfluentialOS
Book a call

See it running on your own inbox.

Twenty minutes with the founder. Bring a real deal thread and watch it turn into a record. Email or text, whichever you'd rather.